By Matthew E. May
What made the Sopranos finale one of many most-talked-about occasions in tv history?
Why is sudoku so addictive and the iPhone so darn irresistible?
What do Jackson Pollock and Lance Armstrong have in universal with theoretical physicists and Buddhist monks?
In this thought-provoking exploration of why convinced occasions, items, and folks catch our recognition and imaginations, Matthew E. may possibly examines the elusive aspect at the back of such a lot of leading edge breakthroughs in fields starting from physics and advertising to layout and pop culture. Combining strange simplicity and incredible energy, attractiveness is characterised by means of 4 key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds gentle at the want for beauty in layout, engineering, paintings, city making plans, activities, and paintings, may well deals extraordinary facts that what’s “not there” frequently trumps what is.
In the bestselling culture of The Tipping aspect, Made to Stick, and The Black Swan, In Pursuit of Elegance will swap how you take into consideration the area.