To accomplish incredible enterprise good fortune and fiscal wealth—to achieve the higher echelons of marketers, the place you’ll locate Mark Zuckerberg of fb, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of less than Armour, and lots of others—you need to swap how you imagine. In different phrases, you want to improve the Entrepreneur brain, a manner of pondering that comes from studying the important classes of the simplest marketers.
In a praiseworthy attempt to distill the most very important classes of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar corporation Johnson Media Inc. and a serial entrepreneur for numerous years, stocks the basic ideals, features, and conduct of elite marketers. throughout the conviction of his personal own reviews, which come with a life-changing stopover at to Harvard enterprise institution, and the compelling tales of modern day company tycoons, Johnson transforms an sometimes complicated subject right into a lucid and available one.
In this riveting ebook written for brand spanking new and veteran marketers, Johnson identifies 100 key classes that each entrepreneur needs to study in seven components: technique, schooling, humans, Finance, advertising and revenues, management, and Motivation. classes contain the way to imagine colossal, who makes the simplest enterprise companions, what captivates traders, while to desert a enterprise proposal, the place to prevent beginning a company checking account, and why an excessive amount of formal schooling can prevent your entrepreneurial progress.
Smart and insightful, The Entrepreneur brain: a hundred crucial ideals, features, and behavior of Elite Entrepreneurs is the last word primer on how you can imagine like an entrepreneur.